The purpose of any open house is to attract as many visitors as possible. In order to attract visitors, you will have to be proactive to make people aware of your open house with the help of advertising. When it comes to advertising, the best channel you can utilize is social media. With more than 4.6 billion users across the world, social media has become the fastest medium for reaching out to a greater audience.
HomeLight’s report reveals that 66.60 % of real estate agents believe that the key method to making an open house successful is marketing the event online.
If you are looking to promote your next open house, here are some appealing ideas to advertise on social media to attract more visitors.
Event Pages on Social Media
Creating event pages on social media like Facebook and LinkedIn is a great way to attract more visitors to an open house. On your event page, include as much information and pictures as possible. Think about the event pages on Facebook which made you want to attend that event. Just like those, your event page must be exciting enough to attract visitors who are interested in buying the property, urging them to attend the event.
Facebook and Instagram Posts
Design engaging Facebook and Instagram posts to attract visitors to your open house. Use social media graphics to design and create engaging posts.
In these posts, you can add content like:
- Pictures from your property listing.
- Photos of the amenities around your property like parks or shops or any other attraction.
- Virtual tour videos or moving stills highlighting the property.
- Community events in the area
- Slideshows presenting the features of the property
Instagram Stories and Highlights
Instagram stories are engaging, people watch random Instagram stories all the time, which makes them ideal for the ongoing promotion of an open house. A few days before the open house event, you can share the property’s visuals like the exterior and the interior of the house with the details in the captions. You can also make a story in which you are explaining the details of the property and inviting people to your open house. You can share stories daily around the location to interact with interested people and keep them reminded about your open house event.
Another way of promotion on Instagram is Instagram highlights. As the stories are only for 24 hours, you can put those stories as an Instagram highlight and name it relevant to your open house like “18 Sherman House”, so if people miss out your stories, they can see them from the highlights.
Scanning a QR code is a much easier and fun way to do things like going to a website or dialling a number to contact someone. By reducing the effort that it takes for potential visitors to reach out to you, you can drive more visitors to your open house.
You can add QR codes in your posts and ads simply to redirect potential buyers to your website or the open house event page. You can also add a QR code for RSVPs or to redirect buyers to the virtual tour link of your property.
Promote your open house via Facebook ads. With an ad campaign, you can reach out to more potential buyers. Facebook ads allow you to set your target audience based on the factors like age, gender, location, and interests (liked pages and engagement) so you can reach your target audience better.
Today you don’t need to put much effort into designing ads as there are a lot of websites that offer free open house ads. We suggest that you create and design high-converting ads for your open house with PosterMyWall, where you will find thousands of creative open house ad templates to draw clients to your open house event.
Emails are an effective way for your open house promotion. You can find a real estate agent to get you the contacts from his network to advertise your open house. Design an attractive email and shoot an e-blast to all potential buyers. However, there are some key details you should consider including in your email:
- Precise information in the subject: e.g.: “Open House on Saturday, July 30th, 2022: 25th Streets, 15th Avenue, House no. 123”
- Brief description in the email body: Design an eye-catching e-blast that includes very good photos, a short virtual tour of the property, and necessary details of the property. Keep the email precise and to the point.
- Call to action button: At the end of the email, add a call-to-action button or a QR code to invite buyers to RSVP, redirecting to the Facebook event page of your open house.
Blog posts are a great way to let people aware of your open house. If you own a website, announce your open house with a blog post on your website. Write every detail of your property with lots of great photos in the post. In your blog, make sure to present your property in such a way that makes people excited to visit your open house. Also, link your blog to the event page of your open house and share it on social media as well.
One way to promote your open house is through tweets. You can tweet about your open house event or create a thread. In this thread, you can put all the details of the event with a good picture of your property. Use the relevant hashtags to reach out to a larger audience.
Promoting an open house on social media is a simple and effective way to reach out to potential visitors. The methods explained in this article are quite easy to execute yet extremely effective to collect a big audience. After implementing these, all you need is to monitor the progress of your conversions. You can also publicise the event by distributing flyers and brochures to attract more visitors during the event day.
Besides the promotion of the open house, the other important thing that you would not want to miss is to receive feedback from your visitors, for that you have a follow-up form to distribute to each of your visitors. In this way, you can also collect the contact information about everyone that attends the open house so you can reach out to them for advertising an open house in the future.